The Case for Support (provided as a separate document) strategically outlines why the community should support The Bridge to Home Campaign. It is the primary resource document for the capital campaign from which all subsequent communications materials will be developed. Above all, an effective Case demonstrates both the urgency for the Campaign and the vision of #32 Bridge Street, and involves and engages prospective donors. In addition, the Case includes a human dimension (testimonials, etc.) and sets out the key themes to be used in marketing the campaign.